The holiday season can be very difficult for those in new relationships. You can become embarrassed at how your partner acts around your relatives. Or you show up at his/her family event and everyone ignores you — even your partner. Some partners even vanish into their family world, forgetting you entirely. So it’s not surprising that some 76% of singles we have polled at Match.com have broken up with someone over the holidays. Moreover, 30% say it was their partner’s family that turned them off. During these mid winter festivities, people show new sides to themselves, catering to acquaintances and accommodating to family — not always to you. But come January, the peak season for dating, men and women get back to basics: finding The One. Match.com sees a 25-30% increase in new members–with more than 2 million users logging in more than 30 million times during the first week of the new year. As obligations recede, the drive to love — and to be loved — return.